Press releases are the lowest form of art writing. But they are also among the most difficult. Everyone else involved in written discourse has more leeway with their words. The press release author is in a desert of aesthetics, limited by expectations. Left only to deal with the objects, swaddled in the infant cloth of a self-interested dealer, or an overzealous curator. The critic that employs them is also momentarily transformed away from a critic to a reporter, with poetic license. Minor transgressions of Sikkema Jenkins might be viewed in this light. Don’t we have worse problems than bad press releases?