I've finally gotten around to cleaning up and posting my remarks from Theorizing the Web 2014 from April. I am trying to do "Platform Studies" for the various vendors of big data analytics and architectures, paying close attention to the often ignored parts of big data commentary, that being the hardware and software and their implications for epistemology and historiography. I've posted the talk here.
"When new sources of data suddenly hit a system and there are not enough tools or schemas to deal with them, a common reaction is to deny the agency of the data sources. Then, for a brief period, to suspend interpretation until new tools are built to handle the new variety. My fundamental point is that this occurs both with cultural discourses as well as with information. Big data, then, is likewise an attempt at forming new flexible schemas in order to continue the project of interpretation under radically new conditions."