Jurgenson articulates how the social web further masks our fundamental acceptance of Internet Centrism. He terms this misconception “Digital Dualism”: the dangerous notion that online and offline are distinct spheres or that our devices instantiate a transfer between realms. He describes how there is no going back, no way to escape our fetishized conception of “offline”, “IRL”, “unplugged,” or “reality”. He was forced to correct some of the participants who fell into the linguistic trap of saying “…the internet is a place…” Like any technology—such as writing—the structure of the medium is fully imbricated with the messages transferred.



AuthorMike Pepi