Jurgenson touches on an elemental aspect of aesthetics when he inaugurates the concept of temporary photography. “Ephemerality sharpens viewer’s focus.” He quotes Michael Sacasas who observes how social media sites produce a “memory abundance” that “devalues” the “past’s hold on the present.” Snapchat presaged the movement of (scrolling, digital) photography into a temporary realm. A response to “user’s feeling saddled with the distraction of documentary vision.” As photography was cheapened, snapchat attempted to “re-inflate” it. Finally, his vision for snapchat is revolutionary: if more people snapchat, photos permanently posted to “facebook will become correspondingly more scarce and perhaps seem more important.”



AuthorMike Pepi